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Choosing the Best Promotional Jacket for Your Business

Are you looking for a way for your brand to stand out amongst other companies and catch the attention of possible clients? Investing in promotional jackets is one tried and true method to strengthen your marketing efforts. These types of clothing are versatile, stylish, and a great way to promote brand awareness.

With Australia’s unpredictable weather, a comfortable and stylish jacket is always a must-have in everyone’s wardrobe. Aside from its practical uses, a jacket displaying your well-designed company logo and colours will surely be an eye-catching statement for potential clients.

This promotional jacket guide can help you choose the jacket that will fit your specific needs. 


You should consider the material of your promotional jacket depending on your target consumers. Some materials are warmer than others, while others are waterproof. 

Below are some possible materials for your jackets:

  • Cotton: This is a classic fabric for all kinds of clothing. Cotton is a highly durable material and an eco-friendly option.

  • Polyester: This material is lightweight, flexible, and water-resistant. It is also an affordable option for those on a budget.

  • Fleece: This material is soft, comfortable, and provides a layer of insulation, making it a great option for winter wear.


You should pick a promotional jacket style that is suitable for the general consumer. Below are some style options for your promotional jacket:

  • Standard: This style is loose and less fitted around the body, so it is great for people who prefer roomier jackets.

  • Bomber: This type of jacket design is highly fashionable, so combined with your company’s brand, it will definitely make a bold statement.

  • Softshell: This jacket style is generally created for activewear. The form is lightweight for protection against cold temperatures but is still stretchy and breathable.

  • Puffer: This style of outerwear is lightweight and well-insulated, making it a stylish and functional design.


Every individual has their own preference for the fit of their outerwear. Below are some options for different jacket fits:

  • Relaxed fit: This fit is comfortable to wear since you’ll have extra room for mobility. It is also a universal option for promotional jackets. 

  • Loose fit: This is baggier than the relaxed fit, providing the wearer with the most room.

  • Fitted to shape: Fitted jackets are designed to hug a wearer’s body, specifically the waist area.

  • Heavyweight: This type of jacket is similar to the relaxed fit but has extra weight for insulation.


Other features to consider when picking a promotional jacket include:

  • Moisture-wicking: Certain jackets have water resistance, which prevents the wearer from getting wet or damp, making them the best option for activewear.

  • Wind resistance: Some outwear possesses a special kind of insulation that breaks cold wind so the wearer can feel comfortable during windy weather.

  • Hooded or hoodless: Hooded jackets create a recognizable style with practical use. Meanwhile, hoodless jackets are sleek and stylish.

  • Waterproof: Waterproof jackets are resistant to water or are waterproof, which is a good option if you live in a rainy environment.

Printing Method

The last factor you need to consider before choosing a promotional jacket is the type of printing method that will be used for branding the garment. It is essential to note that not all types of jacket materials can support every printing type. Certain fabrics can be dyed easily with the correct printing method, while others can be more challenging.

If you want to customise your jacket to bear your company’s logo or brand, you can consider the following printing methods:

  • Patches: This printing type is available in woven or leather material. Patches can add a sleek and professional look to your jacket.

  • Direct-to-garment (DTG) printing: A DTG printer creates the design on the jacket by spraying ink directly onto the outerwear’s fabric. This printing method can produce full-color designs.

  • Embroidery: Embroidery uses a mechanical needle to weave your design into the jacket’s material, giving a high-quality aesthetic.

  • Heat transfer printing: The design is printed onto heat transfer paper and pressed to the jacket. Afterward, the paper is peeled to reveal the finished jacket design.

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