Employees and clients wearing your company-branded clothing can help your business if it's done right. Choosing the right promotional clothing for your brand is more complicated than picking any top that fits. You should consider many factors when picking promotional clothing for your employees and customers.
If you make the wrong choice, you risk misrepresenting your company and wasting money on products your customers and staff won't wear. Fortunately, this article can help you find the perfect balance between your brand and style. Check these simple tips to choose the perfect promotional clothing gear for your business.
Consider the Climate When Selecting the Fabric
Though everyone knows to choose lightweight and breezy t-shirts for summer and insulated fabric for winter, some people may violate this rule if they get a good deal on apparel, even if it’s unsuitable for the temperature.
You may say your consumers will keep them till next season, but will the clothes keep their quality? Always consider the present and buy promotional clothes that your employees and clients can immediately use.
Examine your surroundings. If your company is located in a cold climate, promotional outwear is better than cotton t-shirts. Meanwhile, businesses that’s located in hotter climates wish to try lighter, softer clothing items.
Consider Quality and Functionality
The ideal promotional outfit is appealing and appropriate. A collared shirt is fine for a business meeting but not for more active tasks. Determine who will wear your clothes and select the style that will be most comfortable for them.
Consider the Color and Design Style
The colours you choose for your promotional clothing typically depend on your business. Lighter colours adapt well to different designs. Meanwhile, black and white are complementary colours that can make your company stand out.
Making the right style choice increases the likelihood that your clothes will be worn more frequently. Compared to a typical shirt with an embroidered emblem on the left chest, a t-shirt with a bright and eye-catching design conveys a different message about your business.
Select Promotional Clothes That Properly Reflects Your Brand
Choose promotional clothes that best reflect your values and culture. Customers prefer doing business with familiar brands, and promotional goods like company-branded clothing give them a sneak glimpse into what your company is all about. Promotional clothing is a great way to get your brand out to the public.
If your company is known for having a laid-back vibe, your clients and staff could misunderstand collared shirts in neutral colours. If you’re a modern company, it will benefit more from a unique pair of sunglasses or shirts with a bright colour scheme and interesting design.
Meanwhile, if you want a more classic vibe, classic pieces crafted from high-quality materials keep your business looking polished and put together.
Choose Promotional Clothes That Set You Apart from the Crowd
It’s important to remember that it takes much more work to design a logo for your brand; it’s not merely screen printing corporate names on the garments.
Injecting your company's personality into all areas of your promotional clothing, from your brand’s distinctive design to the positioning of its logo to better materials, is a great way to keep your promotional clothes new and exciting while keeping them original.
This understated technique of expressing your company's culture through the use of promotional products has the potential to assist your brand in gaining followers.
When your clients or customers wear your promotional clothing, they can effectively endorse your business in the eyes of their personal and professional networks. This is why promotional clothing is an important and useful part of your marketing strategy. You need to make sure that the merchandise you choose accurately represents your company and its values.