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Ways to Use Promotional Jackets to Market Your Business

Looking for a new way to promote your business? Promotional jackets can be a big hit for possible customers or clients. Not to mention that this promotional outerwear can serve as a walking advertisement for your company or business.


With the versatility and popularity of outerwear, there are various ways to use this garment for marketing your business. If you want to know more about your options for using promotional jackets for your company, this guide is for you.


Why Choose Promotional Jackets for Your Company?


Wearable promotional products like jackets are very popular with consumers. Outerwear is a versatile clothing piece that lasts a long time, so if you’re willing to invest in this promotional item, your potential customers will surely enjoy it.


Promotional jackets are also a great advertising method. If you have an attention-grabbing design, anyone wearing your company-branded jacket can serve as a walking advertisement for your company.

Below are other advantages of promotional jackets for your business:


  • Give employees a useful and valuable item

  • Promote your brand’s message outside your company

  • Encourage company or brand loyalty


Popular Ways to Use Promotional Jackets


Before choosing the style of company-branded jackets, consider what your customers or employees may want from their promotional gear. There are different ways you can use promotional jackets, including:


Sports Teams


Do you have an upcoming sporting event? Maybe you support or sponsor a sports team? Promotional jackets showcasing your company’s logo are perfect for these types of occasions.


In fact, people generally continue to wear their sports jackets long after the sporting event is over. The jacket can serve as a conversation starter, a memento of their good experience in the fun event, and a quick and easy outfit when the weather is looking gloomy.


Company Uniforms


Depending on your business’ industry, you can encourage your employees to wear a promotional jacket bearing your company’s logo when they meet potential clients or when they go out of the office. You can also customise your promotional jackets to have a professional-looking design that you can easily use as your employee’s uniform.

Additionally, if your staff travels to different job sites, a customised promotional jacket that sports your company’s branding can help your employees look cohesive when they engage with clients or customers. Promotional jackets are also very useful for employees who usually work outdoors in cold or windy weather.


Promotional Gifts


Giving your employees a promotional jacket, whether they are seasoned team members or newly hired, can greatly boost morale. This type of promotional outerwear can be given as a prize for important accomplishments, milestones, or a gift during the holiday season.


You can also include the jacket as an additional item with a purchase, or you can offer one as a freebie when a client donates so much money. There are many ways you can organize promotional gifts.


Branded Swag You Can Offer to Your Business’ Loyalists


A promotional jacket can also be a source of profit for your business. You can sell your branded outerwear to your clients or staff in your physical office or online store.This way, anyone who wants to have a jacket with your company’s brand can get one for a price.


Final Thoughts


There are a lot of options when it comes to promotional clothing. But it is essential to choose clothing items that are relevant to your target audience, nature of business, or company’s industry. For example, if you are a company that caters to consumers who are often out during winter seasons, the best item is a promotional fleece jacket.

In order for you to learn more about your target audience’s preferences and demographics, such as their likes, dislikes, and other essential information, it is best to give out a survey. After you’ve collected the essential information of them, you can pick the best promotional item that your target clients will enjoy.

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