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Why Use Promotional Printed T-Shirts for Marketing?

Custom-printed t-shirts are one of the most common promotional products out there. They’re perfect for marketing your brand, as they bear your logo or message and can be seen by everyone. In addition, you can use personalised t-shirts to promote events or causes, foster employee loyalty and pride, acknowledge milestones, or make your presence felt in the local market.

Key Takeaways

  • Think carefully about the message you want to convey with your tees.

  • Make sure the design is placed in the right location during printing.

  • Understand how material selection and printing methods will affect the outcome of your shirt designs.

The Benefits of Promotional T-Shirts

Custom printed t-shirts are one of the best choices for promotional materials, offering a range of benefits that make them the perfect fit:

  • Cost efficient while durable and long-lasting – retain their shape and colour even after multiple washes or years of wear.

  • Suitable for any climate, age group or gender.

  • Ideal for promoting events or causes, fostering employee loyalty and pride, acknowledging milestones, or making a mark in the local market.

How to Use Custom-Printed Tees Effectively

Learning how to use custom tees effectively for promotional purposes can have a tangible impact on your marketing efforts. Here are some pointers to keep in mind when selecting the designs:

  • Think about what message you want to convey with your tees. For example, if advertising an event, opt for bright colours and bold fonts; if you’re creating tees to raise awareness, pick a unique design that conveys your message.

  • Pay attention to where the design will be placed when printing. For example, the back is ideal for logos or slogans, while pockets are great placement spots for smaller prints in either logo or text form.

  • Consider how material choices affect printing methods. For example, opt for heavier fabrics such as cotton jerseys if you want a raised print effect. In contrast, stretchable materials such as polyester fabrics might require specialized heat transfer methods instead.


Promotional t-shirts are one of the most cost-effective yet versatile tools businesses can use today. They allow maximum visibility of your brand no matter which climate or demographic group you’re targeting – whether it’s students attending school events or executives at formal meetings – and provide lasting impressions with their durability after repeated washing cycles. With careful consideration of designs, placements and material choices, branded t-shirts will become indispensable to any successful branding strategy!

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